▸ ❝ "Well,when it comes to predicting any human behaviour,its important to remember two important things"he says "Which are,Einstein?" He grins"That human beings are both utterly predictable and yet utterly unpredictable" I raise both eyebrows"Well thats useful of us"I deadpan "Its true though!Thats why algoritms based on human behaviour are so hard to build.In some instances we are all like lemmings.We like to think we are special,but,actually we re pretty stupid and do the same predictable things at the same predictable times.Like we all get into our cars the evening of a bank holiday and then we wonder why theres a traffic jam.Or,for instance,shops know exactly how much to put something on sale by so that so that we ll think it s a bargain and buy it.There are patterns everywhere.We march like ants over the same paths and react in very predictable ways to even unpredictable events." I raise my eyebrows " This is so depressing in a weird kind of way.And there I was thinking i was a special snowflake" He points at me ,all a-ha."A-ha,"he says.He actually says "A-ha"."But that s the beauty of maths when you combine it with humans.Because we are not all lemmings.We re not robots.We are individuals!And therefore you can t always predict what we are going to do.There s always going to be who go against the pattern.For every person who climbs into their car and gets stuck in a traffic jam,there s the person who waits until midnight and drives through the night.For every person who says ,^Wow,twenty per cent off ,what a deal!^there is someone who storms out the shop in a huff.Math can only predict so much because humans are,indeed,special unique snowflakes.Not one universally similar." I smile."So,we are all lemmings and snowflakes?" He nods."Bingo."❞
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